At Visit Mendocino County, we recognize the profound impact that tourism can have on our natural environment and local communities. We are deeply committed to operating as a sustainable organization and promoting sustainable practices throughout our region and industries.

Preserving the breathtaking landscapes and ecosystems of Mendocino County is of utmost importance to our organization. We strive to minimize our ecological footprint by promoting responsible tourism and encouraging visitors to embrace environmentally conscious behaviors. By partnering with local businesses and organizations that share our sustainability values, we actively support initiatives aimed at protecting our forests, coastlines, and wildlife habitats. We are dedicated to supporting local economies, respecting the unique cultures of our communities, and valuing the wellbeing of residents and visitors alike. We encourage tourism that enhances local livelihoods, preserves cultural heritage, and fosters positive interactions between visitors and residents. Visit Mendocino County is committed to continuous improvement in our sustainability efforts. We engage in regular assessments to identify areas where we can reduce waste, conserve resources, and implement eco-friendly practices in our day-to-day operations. By leading by example, we hope to inspire both visitors and other tourism organizations to prioritize sustainability as a shared responsibility. Our vision for Mendocino County is one where future generations can continue to enjoy its beauty and bountiful offerings. By promoting sustainability, we aim to create a lasting positive impact on the environment, the community, and the collective wellbeing of everyone who calls this region home or chooses to explore its Magic.