Pink Friday

Pink Friday is a nationwide event dedicated to celebrating and supporting small and local businesses. Established in 2020, it takes place annually on the Friday before Black Friday, encouraging shoppers to discover and support small retailers first during the holiday season.

Pink Friday highlights the value of community, urging shoppers to invest in the vibrancy and diversity of their local economies before turning to big-box retailers.

Participation in Pink Friday is free for all types of small business retailers.