2. Matson Mercantile

Based on the general store model of years gone by, ‘The Merc’ opened in 2017 to serve Elk by providing local items and unique sundries …

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3. Lost Surf Shack

Very efficient shop, offering both skate and surf boards for all kind of surf, swimwear, wet-suits and any other accessories one might need for ocean …

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4. Rainsong Shoes

Rainsong was established in 1978 as an art clothing store in Mendocino Village that expanded to open Rainsong Shoes just up the street. Rainsong Shoes …

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